About Trendy Threads
Where traditional South Indian AARI embroidery meets contemporary fashion, creating timeless pieces that celebrate heritage and artistry.
Our Journey
Trendy Thread was born from a deep love for the intricate art of AARI embroidery, a traditional craft that has adorned South Indian textiles for centuries. What started as a personal passion for preserving these ancient techniques has evolved into a mission to bridge the gap between heritage and modernity.
Our founder, inspired by the rich textile traditions of Tamil Nadu, recognized the need to keep these beautiful crafts alive in today's fast-paced world. Each piece we create tells a story – not just of the design itself, but of the hands that crafted it and the traditions that inspired it.
At Trendy Thread, we believe that handcrafted embroidery is more than just decoration; it's a form of meditation, a connection to our ancestors, and a way to slow down and appreciate the beauty in meticulous detail. Every stitch is placed with intention, every pattern carries meaning, and every finished piece is a testament to the enduring power of traditional craftsmanship.
Our Values
The principles that guide everything we create and teach
Tradition
Preserving ancient AARI techniques passed down through generations
Quality
Every stitch reflects our commitment to excellence and craftsmanship
Innovation
Blending traditional methods with contemporary design sensibilities
Our Milestones
Key moments in our journey of preserving and promoting AARI embroidery
The Beginning
Started with a passion for preserving traditional AARI embroidery techniques
First Workshop
Conducted our first embroidery workshop with 8 enthusiastic students
Recognition
Received appreciation for promoting traditional South Indian craftsmanship
Digital Presence
Launching our online platform to reach artisans and enthusiasts worldwide
Parkavi Rajamanickam
Meet Our Master Artisan
With over 5+ years of experience in traditional AARI embroidery, our master artisan brings together generations of knowledge with contemporary design sensibilities. Trained in the classical techniques of Tamil Nadu's textile heritage, they have dedicated their life to preserving and evolving this beautiful craft.
Their expertise spans across various embroidery styles including Zardozi, thread work, bead work, and intricate cut work. Every student who learns under their guidance not only masters the technical aspects but also understands the cultural significance and artistic vision behind each stitch.