About Trendy Threads
Born from a single frame in a cozy home studio, TrendyThreads blends timeless South Indian AARI embroidery with modern design, creating heirloom pieces that celebrate heritage and contemporary style.
Our Journey
Trendy Thread was born from a deep love for the intricate art of AARI embroidery, a traditional craft that has adorned South Indian textiles for centuries. What started as a personal passion for preserving these ancient techniques has evolved into a mission to bridge the gap between heritage and modernity.
Our founder, inspired by the rich textile traditions of Tamil Nadu, recognized the need to keep these beautiful crafts alive in today's fast-paced world. Each piece we create tells a story – not just of the design itself, but of the hands that crafted it and the traditions that inspired it.
At Trendy Thread, we believe that handcrafted embroidery is more than just decoration; it's a form of meditation, a connection to our ancestors, and a way to slow down and appreciate the beauty in meticulous detail. Every stitch is placed with intention, every pattern carries meaning, and every finished piece is a testament to the enduring power of traditional craftsmanship.
Our Values
The principles that guide everything we create and teach
Tradition
Preserving ancient AARI techniques passed down through generations
Quality
Every stitch reflects our commitment to excellence and craftsmanship
Innovation
Blending traditional methods with contemporary design sensibilities
Our Milestones
Key moments in our journey of preserving and promoting AARI embroidery
Humble Beginnings
Started from home with a single frame, learning and perfecting traditional AARI embroidery through self-study and passion.
First Creations
Began designing bespoke blouses for local clients, transforming ideas into elegant hand-crafted pieces.onducted our first embroidery workshop with 8 enthusiastic students
Teaching the Craft
Hosted the very first TrendyThreads workshop, training a small group of students eager to learn the art.eceived appreciation for promoting traditional South Indian craftsmanship
Studio Dream Realised
Opened our own dedicated studio and storefront, bringing the vision of a creative AARI space to life.
Community & Recognition
Earned praise for original designs and contributions to preserving South Indian hand-embroidery heritage.
Digital Expansion
Launched our online platform to share techniques, showcase work, and connect with artisans and clients worldwide.
Parkavi Rajamanickam
Meet Our Master Artisan
Parkavi Rajamanickam, Founder and Creative Director of TrendyThreads, is a fashion designer, MBA graduate, and accomplished AARI embroidery artist from Karaikudi, Tamil Nadu. With over four years of experience in AARI design, she blends strong business insight with a deep passion for textile arts. Determined to preserve South Indian hand-embroidery, Parkavi mastered the intricate techniques of AARI through years of dedicated self-study and practice. Today she combines heritage craftsmanship with contemporary design and shares her expertise as a respected instructor, conducting professional AARI training programs and mentoring aspiring designers.
Their expertise spans across various embroidery styles including Zardozi, thread work, bead work, and intricate cut work. Every student who learns under their guidance not only masters the technical aspects but also understands the cultural significance and artistic vision behind each stitch.